In today’s ever competitive business environment, one needs the slightest advantage to be a success and such a small thing as your email address can be the difference between getting that deal or not.

A couple of years ago when the internet was really taking off, almost everyone signed up to have a free web based email. Most of us signed up to Hotmail or Yahoo. It was very convenient at the time and a great way to communicate with people across the world. Free web based email is still very big today with millions of subscribers to Hotmail, Yahoo and GMail. This free web based email was primarily meant for individuals but businesses also decided to use this service to have an email address for their business. At that time that was perfectly acceptable and one would not be shy to say my business email address is mycompanyname@hotmail.com .

But now we have moved forward in the digital and business world and if today you are still putting mycompanyname@hotmail.com as your primary business email address on your business cards, then there is something wrong! I have come across many people over the years who have still adopted to having a free web mail account for their business and for me that is already a bad reflection to me about your business. And chances are, I would be reluctant to do business with you just because I have been put off by your email address. It would also show to me that your business does not have a website where I can find out more about your business. Even if it is a one page website highlighting what your business does, that to me is a positive. How often have you heard about a new business or a potential business partner, and the first thing you do is check if they have a website or not? 9 / 10 times I would say.

Many businesses starting up do not realise the importance and benefits of having an email address which reflects your company name. The process of registering your domain name is simple and cheap. Many people shun away thinking that it is expensive to register a domain name, have email setup for it and have a small brochure type website designed to showcase your business. But it is not expensive!

Once you have your domain name you can easily find a hosting provider who will host your domain name and offer you an email service for you to access your email using your domain name. You do not necessarily have to have a website for your domain name and you can just start off with using your domain name for emails. As time goes on you can then decided to have a website for your business designed.

How great would it be to say my business email address is deborah@mycompanyname.com as opposed to mycompanyname@hotmail.com ? Small things like that portray your business well to the ever competitive business world.

CompNetSys is able to assist you in registering your desired domain name and setting up an email service for your business using your own domain name. Feel free to contact us to discuss this service.